Most contemporary perspectives on attitudes also permit that people can also be conflicted or ambivalenttoward an object by simultaneously holding both positive and negative attitudes toward the same object.
In psychology, an attitude is an expression of favor or disfavor toward a person, place, thing, or event (the attitude object). An attitude can be as a positive or negative evaluation of people, objects, events, activities, and ideas. It could be concrete, abstract or just about anything in your environment
· another unconscious.
Many measurements and scales are used to examine attitudes.
Attitudes can be difficult to measure because measurement is arbitrary, meaning people have to give attitudes a scale to measure it against, and attitudes are ultimately a hypothetical construct that cannot be observed directly.
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Duration:- 6 Month
This MDP on attitude highlights the benefits of possessing positive attitude and discusses potential danger of carrying negative attitude. An attitude is an evaluation of an attitude object, ranging from extremely negative to extremely positive.