Google Ads Course

Google Ads, formerly known as Google AdWords, is a powerful online advertising platform that allows businesses of all sizes to promote their products and services to potential customers. With Google Ads, you can create highly-targeted ads that appear on Google search results pages and other websites that participate in the Google Ad Network.

 

In this course, you will learn the basics of Google Ads, including how to create and manage campaigns, how to target specific audiences, how to create effective ads, and how to track and optimize your results. You will also learn about the different types of ads available, such as search ads, display ads, and video ads, and how to choose the right type for your business objectives.

 

Throughout the course, you will have access to various resources and tools that will help you to create and optimize successful Google Ads campaigns. You will also learn how to measure the success of your campaigns using metrics such as click-through rates, conversion rates, and return on ad spend (ROAS).

 

By the end of this course, you will have a strong foundation in Google Ads and be able to create and manage effective campaigns that can drive traffic, leads, and sales for your business.

So let's dive into the world of Google Ads and start driving results for your business today!

What You’ll Learn

• Complete understanding of Google Ads dashboard and tools

• How to create and manage campaigns for different business goals

• Keyword research and audience targeting techniques

• How to write high-converting ad copies and design effective visuals

• Master Search Ads, Display Ads, Video Ads, and Remarketing

• Optimize campaigns for better conversions and ROI

• Learn to measure success using CTR, CPC, CPA, and ROAS metrics

 

Who Can Join This Course?

• Students & Beginners who want to start a digital marketing career

• Business Owners & Entrepreneurs aiming to promote their products/services online

• Marketing Professionals looking to upgrade their advertising skills

• Freelancers & Agencies who manage clients’ ad campaigns

• Anyone passionate about online marketing and data-driven results

Key Benefits of Learning Google Ads

•  Learn to run ads that deliver measurable results
•  Get access to expert-led video tutorials
•  Understand the complete campaign lifecycle
•  Improve website traffic and conversions
•  Build a professional portfolio for digital marketing roles

Frequently Asked Questions (FAQs) – Google Ads Course

Q1. What is Google Ads and why is it important to learn?
A1. Google Ads is Google’s paid advertising platform that helps businesses reach potential customers online. Learning it allows you to run targeted campaigns that drive traffic, leads, and sales effectively.

Q2. Do I need any prior experience to join this course?
A2. No, this course is perfect for beginners. It starts from the basics and gradually builds your skills to manage professional ad campaigns confidently.

Q3. Will I get a certificate after completing the course?
A3. Yes! You’ll receive a recognized NIFM Certification, which adds credibility to your digital marketing profile and helps in career growth.

Q4. How will this course help in my career?
A4. After completing this course, you can work as a PPC Specialist, Google Ads Manager, Digital Marketing Executive, or Freelancer, managing ad campaigns for clients or your own business.

Q5. Can I run ads for my business after this course?
A5. Absolutely! You’ll learn step-by-step how to set up, manage, and optimize ads for your own brand or clients — helping you increase visibility and conversions.

What you will get?