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Why Most Retail Traders Lose Money in the Stock Market?

Posted by NIFM

The stock market is very appealing to many people, who are drawn to the idea of making “fast cash” and achieving financial freedom. In 2025, SEBI published its report, which indicated that about 90% of individual investors lose money, which highlights how difficult it can be to succeed in the stock market. Why do retail traders consistently lose money while institutional investors consistently profit?


Our guide will explain the structural, psychological, and strategic reasons that contribute to retail investors losing money in the stock market and how you can transition from being in the majority of losers to the minority of winners.

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Retail vs. The "Big Fish"

Retail investors believe they are trading in a fair market like everyone else. Unfortunately, they do not realize they are competing against institutional investors (also known as "Smart Money"), hedge funds, and high-frequency trading (HFT) firms.


  • Information Asymmetry: Institutions can acquire multiple Bloomberg terminals at high costs (as well as real-time data feeds), while retail investors typically only receive news on a delayed basis (as well as social media-oriented tips). Therefore, having a thorough understanding of how to perform Fundamental Analysis in Stock Market will be critical to understand what influences the actual value of a corporation.

  • Technology Gap: Retail investors may use a smartphone to click the button that says “Buy Now,” but computers (or Algorithms) are completing the actual buying and selling in milliseconds (or perhaps seconds). Therefore, understanding how technology has altered the stock market and subsequently changed how individuals can trade will permit you to understand how rapidly the stock market is evolving.

  • A Zero-sum Game: Particularly in the (F&O) segment, for anyone to profit, another entity must suffer a loss; it is one of the most prevalent modalities. More often than not, that "another entity" is an experienced organization with significant resources.

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The Psychological Pitfalls

Discipline, not the availability of charts, is the primary reason why most retail traders will experience trading losses; at least 80% of being successful in trading is attributed to psychology.


  • Fear of Missing Out (FOMO): Retail traders tend to buy stocks at the peak due to social media trends.

  • Revenge Trading: The mental process of needing to recover losses from previous trades drives retail traders to take impulsive, high-risk trades. This fact is one of the key reasons that many professionals in trading suggest reading to improve one's ability to control the mental aspect of trading successfully.

  • Impatience: Retail traders treat trading as if it were a gambling casino and prefer to Day Trade for excitement; most studies suggest that Swing Trading is more consistent for those with employed jobs.

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Why the "Math" Doesn't Add Up?

A trader who loses 50% of the value of their trading account must have a gain of 100% to return to a break-even position.


  • Poor Risk Management: Trader's #1 killer! Traders will often risk 10%-20% of the value of their trading account on one trade. This is why managing risk will allow a trader the ability to be successful long-term.

  • Excessive Trading and Costs: Brokerage, STT, and SEBI fees will take away from your small profits. If you are performing 20 trades per day with a low margin of profit, you are fighting against the numbers.

  • Disregarding the Trend: Retail traders tend to "catch a falling knife" (purchasing a stock when it is at a low price); however, through education, you can identify opportunities where the likelihood of success is greater than the possibility of failure.

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The 2026 Factor: New Challenges

As we head into the year 2026, the market landscape is no longer the same as it was a decade ago, and the ways in which retail traders lose now differ from then.


  • The Finfluencer Trap: With the proliferation of AI-written materials, many people are attempting to deceive others by writing up false "verified" P&L (profit and loss) statements. Relying on unverified information is a surefire way to drain an account.

  • Greater Volatility: Global events can immediately be felt in the Indian marketplace. Therefore, traders need to be aware of the possibility of overnight gaps.

  • Complex Derivatives: Too many new traders believe they can jump into options without being educated about these products. The potential for excessive leverage on derivatives can have a very negative impact on retail traders.

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Conclusion

If you're tired of being a trader who continuously loses money, then stop trading like a "retail" trader and start trading like a professional trader. By acting professionally, you will:


  • Have a solid education: Before trading with real money, make sure you have spent a considerable amount of time learning the strategy it takes to trade successfully.

  • Use professional tools: Use professional tools to help analyze the data and make informed decisions. 

  • Get your certification: If you are truly committed, consider earning your professional certification, as this is a reliable way to build your skills and knowledge of trading.


Stock markets are a vehicle for transferring wealth from the impatient (those who want to make quick profits) to the patient (those who are willing to wait). Whose side are you on?

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